Bloggers who make money write fluffy lyrics, take fancy photos and above all: get lots of great products. No question, Blogger is currently one of the absolute dream jobs. But how do you become a blogger? And how can you live on it? Answers to these and many other questions can be found in the following article. In a small business ideas blogging is the best way to become an online entrepreneur.
Bloggers are for beginners
To become a blogger, you first need your own blog, that is a website where you can publish your content. Fortunately, the times in which a website had to be programmed in laborious detail work, long gone. Meanwhile, so-called content management systems (CMS) help you to set up your blog in the shortest possible time. The most popular CMS among bloggers is WordPress.
Important imprint obligation for bloggers who make money:
If you want to live from blogging, you must inevitably monetize your blog (more on that below). This, in turn, means that you are clearly subject to the imprint obligation. If you blog professionally, your imprint according to Telemedia Act must contain the following information:
- Legal form
- Mail address
- Another direct communication channel (usually a telephone or mobile number)
- Information about the responsible supervisory authority
- Commercial register and registration number
- VAT registration number
If the imprint does not contain all compulsory information, in case of a warning you can sometimes face heavy fines. It is therefore not recommended to hope for personal happiness here. Information such as “address: on request” can also be warned.
What else you need to know about the imprint:
- Must be found quickly on the page (preferably in the header or at the top of the sidebar)
- It may be immediately accessible (with a maximum of two clicks)
- The imprint must be accessible at all times
- It must be barrier-free
Log in as a blogger
If you want to become a blogger and live from it, you will have to venture the path to self-employment. For many, that sounds like a great challenge, but it can be relativized quickly. Blogging is a typical online business and as such involves relatively little risk. One of the biggest benefits, for example, is that you need little to no starting capital to become a blogger. Even in the further course of your self-employment is rarely expected with major financial expenses (apart from a new laptop and camera equipment).
Despite all this, you can not get around one thing: The business registration. As a blogger, you are likely to start a sole proprietorship. This means that you alone are the owner of the company and there are no direct and equal business partners. Despite being a sole proprietor, you have the option of employing staff (including mini-jobbers and interns) in the future.
Signing up for a sole proprietorship is surprisingly easy
As a budding blogger, you do not have to be afraid of a bureaucratic marathon. The way to your own business is more like a short sprint. To become a blogger, you must contact your local trade office and complete a business registration form. The completed document, which is also referred to as a trade license, is then passed on to an administrator. A short time later you will get mail from the tax office. Do not worry, this is not the first reminder, but the questionnaire for tax collection. Once you have completed and returned it, you will receive your tax code. However, you can start your business after the trade license has been sent.
Important: Again and again the rumor circulated, who wants to become a blogger, could just register a freelance. That is wrong. As a blogger, you will definitely generate revenue through advertising (in whatever form). This, in turn, means that your job cannot be classified as a freelance.
Bloggers and benefit from the small business rules
Being a part-time blogger is a great way to supplement your monthly salary – and no shame on top of that. Only a handful of bloggers really manage to turn the hobby into a full-time job. Most professional bloggers continue to do their salaried job at the same time.
If you are a part-time blogger or if you are waiting for the big profits in the initial phase of your self-employment, you can benefit from the small business rules. This is available in §19 of the sales tax law and frees small businesses (if they want it) from the expulsion of the VAT. As a small business, they are also exempt from trade tax up to an annual profit of € 24,500. However, sales and trade tax exemption are two different pairs of shoes.
Make Money As a Blogger: How Does It Work?
Starting a blog and writing about the topics that make you tick is one thing. Making money also makes a completely different sense. In fact, there are several ways to monetize a blog – that is, to customize it to make money. The following ways to make money as a blogger, no need to considered separately. If you want to become a blogger, you should definitely select several and combine them as profitably as possible.
Possibility # 1: Classic Online Advertising for Bloggers who make money
The most unspectacular way to make money as a blogger is to put online banners on your homepage. Although this method needs little effort, you can not ignore it. The amount of money you receive per click on a banner is really small.
Possibility # 2: Bloggers who make money doing Affiliate Marketing
It is a bit better if you equip your blog with so-called affiliate links. The purpose of so-called referral marketing is to recommend products to your readers and to earn a small commission per purchase. Almost all major shops now offer affiliate programs for bloggers. Once established, this is an attractive passive income.
Possibility # 3: Bloggers who make money using Sponsored Posts
The biggest and most important source of income for professional bloggers is cooperation with companies. Whether fashion, cosmetics, technology or food – many companies now pay good money to bloggers who present the corresponding products on their channels.
Of course, at the beginning of your career as a blogger, you will not land big deals with well-known brands. In the first phase, bloggers need to work with specialized agencies who linked with bloggers and companies.
Possibility # 4: Bloggers who make money sell own products
Cosmetic Lines, Photography Courses, eBooks – professional bloggers have long understood that it pays to think outside the box and not just concentrate on the core business. Own products either digital or analog are the additional source of income on your blogger’s blog.
In any case, one thing to keep in mind is that in order to become a successful blogger you need the widest possible reach. The bigger the community, the better the chances of earning money from bloggers.